Vaginal Odor—It’s Common and Treatable!

One of the most commonly occurring and least talked about feminine concerns is odor. We all feel embarrassed to admit that it happens, but the truth is that it’s completely normal. In fact, as many as 80% of women experience it at least every 2-3 weeks.1 Besides perspiration, every woman has a unique scent that fluctuates during her menstrual cycle and may change depending on hormone levels. The scent originates from vaginal secretions and can vary throughout the month. The good news is, you’re not alone, and there is a solution…so don’t stress!

Vaginal odor symptoms and causes

Vaginal odor can have different causes. While some causes are a normal side effect of bodily changes, others may point to an infection. Women often describe their normal scent as musky, which is attributed to the body’s normal cleansing system. A slightly metallic scent is also normal during a menstrual cycle. Foul or fishy odors are not normal and should prompt a trip to see your healthcare professional. Possible causes of vaginal odor include:

  • Vaginal secretions
  • Perspiration
  • pH imbalance
  • Menstruation
  • Sexual Intercourse
  • Infection
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Treating Vaginal Odor

Stay Fresh Gel provides a new way to restore feminine freshness that you can feel good about. It treats odor by coating the vaginal area with a specially formulated gel that is designed to protect, balance, and restore feminine freshness. It’s a worry-free solution for maintaining feminine freshness and controlling feminine odor. While many OTC products have fragrance, remember that fragrance is an irritant and will only mask the odor.  


Many women feel the need to clean their vagina with harsh products or cover up odor by masking it with deodorant sprays. Our bodies have a natural, complex cleansing system that involves a delicate balance of microorganisms. Using strong cleansers, douche, and feminine sprays can cause an imbalance in the normal vaginal environment and result in an infection.2

It’s important to know that strong, pungent or foul vaginal odors can be a sign of infection. Consult your healthcare professional if you experience strong, fishy or unpleasant odors, especially if you also experience abnormal discharge, itching or irritation. For help getting the conversation about your feminine health started, download our


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